Introducing This Is Why We Xbox. A campaign dedicated to embrace why our gamers choose xbox, and how they remember the memories they made with our console.

For players across the world, gaming is a vital part of who they are.Xbox is more than a console; it’s picking up your headset and mic to talk to your cousin back home in Japan, it’s finally being able to complete a mission, after a major fail at the office,or step into a new reality where you’re the hero. XBOX isnt a console, its your identity. This is Why We Xbox